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New names, NFTs and environmental friendliness: what changes does the Russian fashion industry need?

МАРИЯ ДАНИЛОВА

 

Virtual technologies, new names in modeling and design, as well as environmental friendliness are needed by the Russian fashion industry for further development. This opinion was shared by the founder of the modeling agency MARYWAY, a member of the Moscow "Business Russia" Maria Babkina.

As reported by   RIAMO , the purchase decision is still influenced by a person - a model or an opinion leader. Therefore, according to Babkina, Russian brands need new names. At the same time, the industry needs new NFT technologies. This virtual format is one of the most popular these days.

At the same time, domestic designers lack environmental friendliness. According to the speaker, brands should think about recycling using recycled raw materials.

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