Pixels expands PIXEL utility with new game Pixel Dungeons

Since its big Chapter 2 update in June, the team behind Pixels has been hinting at further collaborations with other game developers. Now it’s unveiled such a publishing deal with Crack and Stack, with whom it’s co-developing and launching a new game called Pixel Dungeons.

Closely integrated with the Pixels ecosystem, Pixel Dungeons is a fast-paced dungeon battle – think Bomberman meets Pac-Man – letting users collect PIXEL rewards on completion.

Armed with a pickaxe, players have two minutes to collect loot by mining PIXEL while battling goblins and avoiding falling into lava. A PVP mode also allows for strategically sabotaging for opponents. In addition to its free maps, it offers premium maps with higher rewards.

Deploying on Ronin, Pixel Dungeons’ first closed beta will run from 16th December.

“Integrating web3 components into gameplay and launching successful tokens is a significant challenge for many studios, but that’s where Pixels excels. Through this publishing deal, the team will access one of the largest paying user bases in web3, with over 200,000 monthly active spenders while we will be able to expand the Pixels user base and showcase our ability to scale horizontally,” said Pixels founder and CEO Luke Barwikowski. 

Determined to design a sustainable play-to-earn model, Barwikowski recently explained how Pixels is analyzing user behaviour to get a better idea of what drives player engagement and loyalty, stating that “Pixels is going to redefine P2E fundamentals”.

Already on its way, in November Pixels distributed 22 million PIXEL tokens as rewards, of which players spent 50%, worth around $2 million, into the game. As a result, its revenue has increased by 64% since August 2024.

“Future game launches or acquisitions will align with our mission of leveraging the PIXEL token for monetization and advancing web3 gaming visibility. The PIXEL token remains central to everything we build – allowing players to earn and use tokens across an ecosystem of games.”