Immutable and Altura collaborate on marketplace tech and rewards program

Immutable and web3 game tech company Altura are teaming up to provide custom marketplace solutions that combine both companies’ technologies in order to enhance web3 games. 

More particularly, the collaboration will see the integration of Immutable Passport and Checkout for all games using Altura’s dev tools and marketplace solution. This allows developers access to minting dashboards that enable bulk minting or the setup of primary sales. Other features include asset tracking, direct integration with Immutable zkEVM, and general ecosystem-wide support.

Furthermore, games built on Altura’s all-in-one developer platform can join the Immutable zkEVM rewards program The Main Quest. Altura will contribute up to $5 million to its current rewards pool. 

Immutable co-founder and president Robbie Ferguson commented, “By partnering with Altura, we stand to onboard the next generation of games currently in development, while also giving studios access to our Main Quest Rewards program, opening the door for a brand new audience of players to start playing on Immutable. We are incredibly excited about this strategic partnership with Altura, helping to bring a host of new titles to the largest web3 gaming ecosystem in the world.”

Altura co-founder and CEO Majd Hailat added, “By combining Immutable’s zkEVM blockchain and Passport technology with Altura’s developer tools and marketplace solutions, we empower studios to seamlessly build and scale innovative web3 games. This collaboration paves the way for a flourishing web3 gaming ecosystem.”

In other related news, Immutable and Yield Guild Games have signed a strategic partnership that will see games deployed on Immutable zkEVM plug into YGG’s Guild Achievement Programs, as well as Immutable’s Passport wallet integrated into its tech.

Immutable will also front-up $1 million-worth of prizes for activity in its games.