So while most game devs are either whispering “AI” like it’s Voldemort or slapping “AI-powered” on a loot box, CCP Games (yes, the mad lads behind EVE Online) just went:“Yeah, we trained a chat tool on 5.8M rookie tears. What about it?”Introducing Aura Guidance — a prototype in-game chat assistant trained on 5.8 million Rookie Help messages. That’s not a dataset. That’s a cry for help carved into the blockchain of New Eden.Out of those 5.8M messages:700,000 were legit questionsOnly 176 were repeatedTranslation: EVE players don’t ask FAQs. They ask existential questions.“How do I undock?”“Why did I lose my ship?”“What is a capacitor and why is it empty?”“Is this game a job?”Apparently CCP realized that answering rookie questions in EVE is less StackOverflow and more quantum mechanics with space lasers. So they built Aura to live directly in the UI and guide players without forcing them to alt-tab into a 2012 forum post written by a pirate with 14 killmarks.The Best Part?They’re being extremely careful to say:❌ It’s not generative AI❌ It doesn’t create art❌ It doesn’t replace creative work❌ It’s not here to steal your job❌ It’s not sentient❌ It doesn’t control the drones (probably)This is the most “please don’t riot” AI launch I’ve ever seen.Hardcore gamers: “AI BAD.”CCP: “It’s basically a search bar with manners. Please calm down.”A/B Testing the FutureHalf of new players get Aura.Half get raw New Eden Darwinism.Metrics tracked:RetentionEngagementMonetizationBecause nothing says “welcome to space” like being part of a live behavioral experiment.Honestly though? Smart move. EVE’s onboarding has historically been:SpawnConfusionBankruptcyExistential dreadSubscription lapseIf this AI reduces rookie churn even 5%, that’s probably more impactful than any new ship class.Energy FUD? Not Today.CCP casually mentioned the system costs about as much as running “a small European household for a year.”Which in crypto terms translates to:Less than one bored degen minting a mid NFT collection in 2021.They even compared it to server energy usage and basically said:“Relax, this is a rounding error.”Somewhere, a Bitcoin maxi nodded in approval.The Real AlphaThe interesting stat here isn’t the AI — it’s that out of 700,000 real questions, only 176 repeated.EVE players are literally generating edge-case gameplay at scale. This isn’t a tutorial problem. This is a “human curiosity colliding with spreadsheet warfare” problem.Training on that data might actually make Aura useful instead of just another NPC saying:“Have you tried turning your ship off and on again?”Final ThoughtsThis might be the first AI deployment in gaming that actually makes sense:Not content generationNot replacing artistsNot auto-designing skinsJust reducing friction in the most notoriously complex MMO ever madeIf this works, it’s bullish not just for EVE, but for practical AI in gaming.If it fails?Well… at least we’ll get great killmails out of the control group. Fly safe. Or don’t. That’s content. 🚀  

  Alright degens, gather around. 🪑Remember when NFTs were just overpriced monkey profile pics and your cousin’s “1/1 digital art drop” that somehow had 10,000 editions? Good times.Apparently, we’ve “evolved.”According to the latest crypto gospel, NFTs are no longer just speculative JPEGs — they’re now utility-driven ecosystems. That’s right. We’ve graduated from “right-click save” discourse to “interoperable player-owned economies.” We’re so back.🎮 The Great Pivot: From Hype to “Utility”Back in the day:Mint.Flip.Tweet “gm.”Rug or get rugged.Now?Fully developed user-centric platforms.Genuine ownership.Assets living outside centralized servers.Governance tokens.Passive income farming.Metaverse real estate mogul speedrun.Same chain, different narrative.Let’s break down the 2025 “this time it’s different” starter pack.🏝️ Decentraland – Metaverse Landlord SimulatorYou can:Own virtual land as NFTs.Build art galleries, casinos, businesses.Rent it out.Farm events.Govern with $MANA.So basically:It’s Monopoly, but on Ethereum, and instead of flipping the board when you lose, you write a governance proposal.Not much traditional gameplay, but if you’ve ever wanted to tell your parents,“I can’t come to dinner, I’m managing my metaverse property portfolio,”this is your moment.🌳 Treeverse – MMORPG + Yield Farming CosplayOpen-world PvP/PvE. Crafting. Mythical creatures.Also: plant NFT trees, harvest fruit, sell fruit, earn $SEED, vote with $ROOT.Somewhere between RuneScape and a DeFi dashboard.We’ve officially gamified farming yield by literally farming.💥 Blast Royale – Battle Royale But Make It On-Chain6-minute matches48 playersNFTs for weapons, avatars, glidersSeasonal tournamentsIt’s free-to-play, which is nice.Because nothing says “web3 mass adoption” like explaining gas fees to someone who just wanted to shoot pixels after work.🃏 Gods Unchained – TCG Degens AssembleActual strategy. Deck building. Ranked ladder.Earn $GODS, mint cards, stake, trade externally.This one feels less “Ponzi with extra steps” and more “Hearthstone but you actually own your cards.”Still, if you lose, it’s not because you misplayed.It’s because you under-allocated your governance token exposure. Obviously.🧙 RavenQuest – Web2 But Tokenized8 archetypes. Mix 3. Build your class. PvP, PvE, MMO stuff.Basically:Take a traditional MMORPG.Add NFTs.Sprinkle in ownership.Add economic layer.Ship it.The Web2-to-Web3 pipeline is real.🐲 My DeFi Pet – Tamagotchi Meets Liquidity PoolsCollect. Breed. Battle. Stake.You can:Farm rare pets.Provide liquidity.Lend.Optimize pet genetics like a biotech startup.The market slowed, so now profitability = actual effort.Disgusting. We came here to flip, not to grind.⚽ Sorare – Fantasy Football With Financial AnxietyOfficially licensed football players as NFTs.Build teams. Enter tournaments. Win SOR. Trade on market.Card prices fluctuate based on:Real-life performanceMarket demandVibesFinally, a way to combine sports gambling and portfolio volatility in one convenient UI.🏗️ The Sandbox – Creator Economy SimulatorCreate experiences. Own land. Monetize. Sell assets. Stake $SAND.It’s like Roblox, but your childhood creativity now has a token ticker attached.Brands love it. Creators love it.Speculators really love it.🧠 So… Is It Actually Different This Time?Honestly? A bit.NFT gaming in 2025 does feel:More polishedLess vaporwareMore player-focusedLess “mint now, roadmap later”But let’s be real:If you enter any of these thinking:“I will 100x my initial capital while having fun,”you might end up speedrunning the “exit liquidity” achievement.🛑 Pro-Tip for NewcomersStart free-to-play.Learn the economy.Watch token emissions.Check active users.Don’t ape land because a mid-tier influencer said “metaverse szn.”NFT gaming is no longer just JPEG speculation.It’s now:JPEGsWith stakingAnd governanceAnd tokenomicsAnd PvPAnd a Discord full of people saying “WAGMI”Which, honestly, is progress.Anyway, which one are you grinding?Or are we all just waiting for the next bull market to pretend we always believed in “digital ownership” again? 🚀  

 Remember when NFTs were just overpriced JPEGs and Twitter pfps with hexagon borders?Fast forward to 2025 and now we’re apparently landlords in the metaverse, yield farmers with cartoon pets, and fantasy football GMs with on-chain bags. Character development.The narrative shift is actually kinda insane. We went from:“Why would I pay for a JPEG?”to“Actually this sword is interoperable across 3 ecosystems and generates passive $ROOT while I sleep.”Peak crypto.Anyway, here’s the current P2E meta speedrun:🏝️ Decentraland – Metaverse Real Estate Simulator 2025 EditionDigital land. On Ethereum. As NFTs.You can:Buy landBuild stuffRent it outHost eventsCosplay as a digital landlordPowered by $MANA, which handles transactions and governance. It’s less “game” and more “on-chain creative sandbox meets speculative zoning board.” Not traditional gameplay, but if your inner dream is “become a pixel real estate mogul,” this is your arc.🌳 Treeverse – MMORPG but Make It On-ChainOpen-world PvP/PvE in Arboros.CraftingLand ownershipPlant NFTs, harvest fruitSell fruitRepeatExplain to your parents that you’re farming digital trees for passive income$SEED for transactions, $ROOT for governance. Because one token is never enough. We learned nothing from 2021 and everything at the same time.🔫 Blast Royale – Battle Royale, but Your Loot is a Wallet AssetMobile battle royale.6-minute matches.48 players.NFT weapons, avatars, gliders.It’s basically “what if Apex but your drip is tradable.” Free-to-play, but obviously if you’ve been in crypto long enough, you know the real endgame is marketplace sniping.🃏 Gods Unchained – For the Ex-Hearthstone Players Who Discovered MetaMaskCompetitive TCG with actual asset ownership.You:Build decks aligned with godsWin ranked gamesEarn $GODSMint cardsStakeTrade externallyFree-to-play base set, but climbing the ladder means sweating harder than a 100x perp position during CPI week.Probably one of the more legit gameplay-first models in the space.🧙 RavenQuest – Web2 MMO Went Web3Built on Ravendawn’s success.8 archetypes:Holy, Protection, Shadow, Warfare, Archery, Spiritual, Wizardry, Witchcraft.Combine 3. Create giga-brain build. Go PvP. Go PvE. Own your assets.Basically: “What if WoW, but your loot is yours and not Blizzard’s?”Web3 gamers have been asking this for years. Now we’re stress-testing it live.🐲 My DeFi Pet – Tamagotchi Meets Yield FarmingCollect pets.Breed pets.Battle pets.Stake pets.Probably borrow against pets at some point.DPET powers everything. You can earn via:BattlesRare pet flipsStakingLiquidity poolsThis is peak crypto-native energy. If you weren’t around for DeFi summer, explaining this game to you would sound like satire.⚽ Sorare – Fantasy Football but Your Team is an NFT PortfolioOfficially licensed player cards.Real-world performance affects your on-chain rewards.You scout.You trade.You speculate on athlete form.You cope when your striker blanks.Card prices fluctuate like altcoins during a BTC dominance spike. If you like sports + market timing + emotional damage, this is your playground.🏗️ The Sandbox – UGC Metaverse Industrial ComplexBuy LAND NFT.Build experiences with Game Maker + VoxEdit.Sell assets.Host branded events.Rent plots.$SAND for everything.It’s less “play game” and more “become a Web3 architect and hope brands keep showing up.” Still one of the biggest names in the metaverse category.So What Changed?The biggest shift isn’t just “NFTs in games.”It’s:Asset ownership independent of centralized serversInteroperability experimentsTokenized economiesGovernance layersCreator monetizationAre there risks? Absolutely.Are token economies fragile? Always.Does “passive income” depend on someone entering after you? Sometimes uncomfortably so.But compared to 2021’s pure JPEG mania, 2025 feels more… structured. More product-driven. Still speculative, but less vaporware cosplay.If You’re NewDon’t ape in.Don’t mortgage your house for virtual farmland.Test the game first.Understand the token sinks/sources.Check emission schedules.Touch grass occasionally.The P2E dream isn’t dead — it just grew up a little.We went from flipping monkeys to min-maxing digital skill trees with governance tokens.Crypto really said:“Fine. If you won’t respect my JPEG, I’ll build an economy around it.” What a timeline. 🚀

So Immutable just announced the official launch of Mintory, which they’re calling a “next-gen Web3 game economy community.” Translation: another hub where we grind quests, click leaderboards, and pray the airdrop isn’t worth $3 by the time it hits.First game onboarding? Ragnarok Sharing Hero NFT.Yes. Ragnarok. But now with:NFT mintingtoken rewardsleaderboard questsairdropscharacter sharing“AI-owned” rewards called MINTBecause regular loot apparently wasn’t stressful enough.The pitch is actually kinda stacked:real-time faction PvP (Cosmos vs Chaos)territory-based rewardsdynamic server statesMVP ranking battlesguild warsNFT tradingcharacter lending for shared earningsLow-key sounds like someone took old-school MMO PvP and injected it directly with tokenomics.They’re also adding an NFT gallery where you can flex your JPEGs and farm “Likes” and rankings. So basically Instagram for your bags. Peak Web3.Immutable is rolling this out through Immutable Play with token + NFT drops and events. Feels very “engagement loop meets dopamine drip.” Not mad, just recognizing the playbook.Dev side: Funigloo is building it — they’ve done mobile MMOs before and even shipped a Ragnarok NFT title with Gravity. So at least it’s not some random 5-person Discord studio promising “AAA metaverse.”Release is Q1 2026, which in crypto time means:either 2 yearsor next weekor neverHonestly though… sarcastic tone aside, this is one of the few Web3 gaming setups that doesn’t sound completely vaporware. Real PvP + actual MMO systems + rewards might actually keep players longer than “click to mine token.”Will I play it?Of course.Will I pretend it’s for “gameplay” while secretly calculating token emissions and exit liquidity? Also yes.

 So here we are again, watching Bitcoin slowly bleed out while Crypto Twitter posts rocket emojis.BTC is down 23.4% this year, already dropped 6% in 2025, and we’re chilling at $67,214 like that’s supposed to feel bullish. Every tiny green candle gets treated like the second coming.Meanwhile, the data is basically screaming: “this might just be the start of the bear.”1) Capital isn’t coming backAccording to CryptoQuant, new investor inflows just went negative.Translation:In bull markets → dips get boughtRight now → people are just… leavingNo fresh money = every bounce is just bagholders passing coins to other bagholders. Classic early bear vibes. Liquidity contracting, participation shrinking. Not exactly “supercycle” energy.2) The chart bros have bad newsAnalyst Jelle pulled the historical cycle/Fib math and it’s not pretty.0.618 retrace = ~$57kIf we repeat even a milder version of past bears?→ $42k targetYes, forty-two. Thousand.But sure, tell me again how $67k is “cheap.”3) Cycle indicator still hasn’t hit max painThe bull-bear cycle model says we entered bearish conditions months ago… but hasn’t even hit the extreme bear zone yet.Which implies: we might not even be in the “this really sucks” phase yet.Love that for us.4) Whales are accumulating (but don’t celebrate yet)Exchange outflows rising, whales stacking coins. Sounds bullish, right?Same thing happened in 2022.Market still chopped sideways for ages before recovering.So yeah, “smart money accumulating” doesn’t mean “pump next week.” It might mean “see you next year.”Timeframes? Pick your flavor of painRay Youssef from NoOnes: no V-shape before summer 2026Julio Moreno: maybe Q3 2026Bitwise Asset Management CIO Matt Hougan: slightly more optimisticKaiko: says we’re only ~30% through the four-year cycleSo basically: “number go up… eventually.”My takeawayWe’ve got:negative inflowshistorical bear patternsindicators not even at max capitulationwhales buying but no rush to moonAnd people still posting “last chance under 70k.”Feels less like “buy the dip” and more like “average into a slow-motion staircase down.” Anyway, see you all at $42k where we’ll definitely, absolutely, 100% call the bottom again.

 So let me get this straight…Uniswap just announced that BlackRock — yes, the $10T TradFi final boss — is plugging its tokenized money market fund BUIDL into UniswapX.We have officially reached the timeline where:• The suits are RFQ’ing on-chain• Treasury yields are becoming ERC-20 adjacent• And Larry Fink is basically one governance vote away from asking what slippage tolerance is🏦 TradFi meets DeFi (and somehow both pretend this was inevitable)BlackRock’s $2.1B BUIDL fund is now trading via UniswapX, meaning market makers like Wintermute and Flowdesk are competing to give institutions best execution… but like, on-chain.Translation:Instead of TradFi settlement taking T+whatever, now it’s T+gas fee.Also spicy:BlackRock apparently made a “strategic investment” in the Uniswap ecosystem AND may be buying UNI tokens. No size disclosed, which in TradFi language means either:A) They bought a tiny test bagB) They backed up the Brinks truckC) Both, depending on who you ask on CT📈 Market reaction: UNI pumps 13%Naturally UNI pumped because nothing says bullish like:“The largest asset manager on Earth might hold your governance token.”Granted… UNI is still down ~29% this month, which means the chart currently reads:Institutional adoption 🤝 Existential bear market vibes🧱 What makes BUIDL different from stablecoins?BUIDL is basically:• Tokenized U.S. Treasuries• Dollar-pegged• Actually pays yieldSo it’s like a stablecoin, but instead of vibes and Twitter reassurance, it has government debt and compliance departments.🧠 The bigger alpha nobody wants to say out loudFor years, DeFi said:“Institutions are coming.”Now institutions are here and saying:“Cool tech. We’ll take it from here. Also we brought compliance and paperwork.”The real unlock isn’t just tokenized RWAs…It’s TradFi realizing:Liquidity + composability + 24/7 markets = kinda addictive.🔮 Where this probably goes nextIf BUIDL works smoothly on UniswapX, expect:• More tokenized funds• On-chain bond markets• TradFi slowly pretending they invented DeFi• Governance forums turning into accidental BlackRock shareholder meetingsHonestly the funniest part of this entire saga is that DeFi started to escape banks……and now banks are yield farming the escape route.Bullish or dystopian?Yes.

 Ubisoft, currently speedrunning the “please clap” phase of its corporate arc, just launched its third blockchain-powerWritinged game. Yes, third. Because if at first you don’t succeed, deploy another NFT.The new contender is Might & Magic Fates, a mobile strategy TCG set in the classic M&M universe. You build decks with heroes, creatures, spells, buildings, artifacts — basically the usual TCG dopamine cocktail, but now with on-chain seasoning courtesy of Immutable.Players can grind for gold and buy booster packs like it’s 2003 again, or just skip the medieval peasantry phase and swipe the credit card. The twist? Some cards are tradable NFTs… and some are not. Because nothing says “true digital ownership” like a selectively permissioned JPEG.Card rarities range from common to legendary, which I assume translates to:Common = You pulled another goblin, congrats serfLegendary = You mortgaged your ETH for a shiny dragon that may or may not survive the next balancing patchUbisoft previously tested the waters with Champions Tactics and the beautifully unhinged Captain Laserhawk The G.A.M.E., proving that if there’s one thing AAA studios love more than battle passes, it’s experimenting with blockchain while their stock charts cosplay ski slopes.Anyway, the game is live on App Store and Google Play, with Steam launch “soon™” — the most bullish word in both gaming and crypto.Real question for the sub:👉 Are we witnessing AAA slowly onboarding normies to Web3 gaming👉 Or is this another “we put NFTs in it” corporate ritual sacrifice to the shareholder godsEither way, dust off your wallets, sharpen your skepticism, and remember:Not your keys, not your… trading card? 🎴

 So PlayZap Games just partnered with GENCY AI to “revolutionize” Web3 gaming ads by slapping AI + on-chain attribution + GameFi mechanics into one giga buzzword sandwich. Supposedly this will create measurable engagement, better user acquisition, and — my personal favorite — trust in crypto advertising. Yes anon, we’re finally putting trust back into the industry that invented invisible liquidity and 300 APY farms.The pitch is basically:👉 AI optimizes traffic👉 Blockchain tracks engagement👉 Gamers get rewards👉 Advertisers get verifiable metrics👉 Everyone gets dopamine and hopefully not ruggedGENCY is flexing backing/support from NVIDIA and TikTok, which is the Web3 equivalent of saying “bro my uncle works at Nintendo.” But to be fair, AI-driven ad attribution that’s actually on-chain could solve one of GameFi’s biggest issues: paying for users who disappear faster than airdrop farmers after TGE.PlayZap plans to use GENCY’s “sovereign ads ecosystem” (whatever that means, sounds very DAO-core) to track engagement and rewards directly on-chain. Translation:Instead of guessing whether your $50k marketing spend brought real players or just 10,000 bots from somewhere suspiciously VPS-shaped, you might actually see wallet-level engagement.GENCY meanwhile gets to test their attribution-first AI economy inside an active gaming environment, meaning they can finally answer the eternal GameFi question:“Are these players real or just mercenaries farming token emissions like it’s 2021 again?”The bigger meta here is Web3 slowly realizing that:User acquisition in crypto is brokenPaying influencers to tweet rocket emojis is not a sustainable funnelAirdrops attract professional farmers with 47 hardware wallets and zero emotional attachment to your gameIf this collab actually makes ads outcome-driven and tamper-resistant, it might push GameFi toward real growth instead of “token launch → hype → farm → ghost town → pivot to AI”.But let’s be honest — we’re one step away from:“AI agents farming GameFi rewards from AI-generated ads watched by AI users.”Full circle. Fully autonomous Ponzinomics.Still… if on-chain attribution actually works, this could quietly become one of those infrastructure plays that matters more than another pixel metaverse or pet-breeding protocol.Bullish on anything that reduces bot armies and marketing black holes tbh.Anyway, curious what the sub thinks:Is AI-powered on-chain ad attribution the next legit growth engine for GameFi… or just another narrative speedrun before the next meta?

 So Animoca just dropped another “the future is now, old man” announcement — teaming up with CryptoSlam to launch Animoca Minds, aka a platform where you can deploy your own persistent AI agent that remembers stuff, has an identity, and (of course) can ape into DeFi on your behalf.Yes, we are officially entering the era where your bags can be managed by a robot with commitment issues and a memory.🧠 What they’re cookingAnimoca Minds is powered by CryptoSlam’s Ethoswarm tech, which basically gives your AI agent:Identity (so it can have a personality while it loses money)Memory (so it remembers which rugs hurt the most)Cognition (allegedly)The pitch is making AI agents accessible to non-tech users. No command line wizardry. No terminal maxis screaming at you to “just compile it bro.”Just vibes + UI.☁️ Cloud agents > local agents (for now)They’re also flexing cloud-based agents instead of on-device ones like OpenClaw, which apparently have been getting roasted for being about as secure as pasting your seed phrase into a Discord DM.Cloud setup = less chance your agent accidentally:leaks your filesdrains your walletsemails your boss your transaction historyLow bar but we take those.📬 Your AI intern is comingThese agents are supposed to handle daily tasks through:EmailTelegramLikely Discord and X laterSo basically, you can have an AI that:“gm’s your DAO”“files your invoices”“farms airdrops”“rotates into the wrong narrative 3 weeks late”Automation truly is beautiful.⛓️ The on-chain sauceOf course, this is Animoca, so the agents are:Token-enabledBlockchain-owned (yes your AI is an NFT spiritually)Able to trade, do DeFi, and interact with tokenized servicesTranslation:We are one step closer to autonomous wallet goblins running yield strategies while we sleep.Bullish or terrifying. Probably both.🤖 Model speculation timeThey didn’t reveal which AI models they’re using, but odds are:LLaMAMistralQwenInternLMAKA the open-source grindset instead of giga-expensive frontier models.Which honestly makes sense because you don’t want your AI burning $40 in inference fees just to rebalance your $312 farming position.🧩 The bigger pictureYat Siu basically said blockchain gives AI “true agency.”Which is a very fancy way of saying:“We gave your AI a wallet and now it can make financial mistakes independently.”Decentralization achieved.🚨 Early access is liveThey’re collecting signups now.Meaning somewhere out there, a future AI agent is preparing to:Stake your tokensReply to your emailsForget to take profitsAll without you lifting a finger.Peak Web3 evolution.Lowkey though… if these agents actually become reliable, we might see the rise of AI-to-AI on-chain economies where humans are just liquidity providers with anxiety.Anyway, who’s letting a bot custody their bags first?

 So iBLOXX Studios just raised $5.4 million to finish and launch StrayShot, a mobile third-person shooter with on-chain item ownership, announced out of Dubai.Yes, you read that right.Mobile shooter.Battle royale modes.And blockchain.Because apparently every pitch deck still has to include “web3” somewhere between “live service” and “global expansion.”From what they’re saying, it’s actually trying to be a normal game first (wild concept for crypto gaming, I know).Battle RoyaleTDMExtraction modesBuilt to run on low-end phonesSeasonal updates, live ops, the usual F2P grind machineThen they layer in blockchain so some weapons/skins are on-chain, meaning you “own” them and can trade them outside the game.So basically: CS skins, but with a wallet and gas fees.They’re positioning it as:“not crypto-first”Which in 2026 web3 gaming translates to:“please don’t uninstall when you hear the word NFT”The $5.4M is going toward:marketingpublishinglive service infrastructurebackend scalingconsole portsSo they’re clearly aiming for actual scale, not just a whitepaper and Discord server. Respect.They’ve also got partnerships (Xsolla, events like Gamescom, etc.), which is more than 90% of “metaverse shooters” ever manage before disappearing.As a crypto trader, this reads like:not a token farmnot promising “play-to-earn riches”just “hey, what if you actually owned your cosmetics”Which is… suspiciously reasonable.Low-key bullish on the approach, not gonna lie.If they keep it gameplay-first and don’t turn every reload animation into a token mechanic, this might actually survive outside of crypto Twitter.Still though…We’ve seen:50 “AAA web3 shooters”49 vaporware1 that becomes a JPEG marketplace with gunsSo I’ll believe it when I’m fragging kids on my $200 Android while flipping a legendary skin on-chain. Until then, filing this under:“Cautiously bullish, but keeping the clown makeup nearby.”