Animoca Brands’ Mocaverse and Magic Eden partner to launch MagicMoca NFT platform

Mocaverse, Animoca Brands Corporation Ltd's flagship Web3 platform, has partnered with Magic Eden to co-launch MagicMoca, a dedicated NFT launchpad for the Mocaverse community.

Curated gaming

The platform, announced on September 17, aims to offer curated gaming and intellectual property (IP) NFT project launches, integrating the two companies' ecosystems to expand access to high-quality NFTs across key cultural sectors such as gaming, sports and entertainment.

This partnership underscores both companies' commitment to advancing the NFT space and unlocking new opportunities for their growing communities.

MagicMoca will become the first co-branded NFT launchpad for both Mocaverse and Magic Eden, offering exclusive NFT projects to holders of Moca NFTs, MOCA Coin and Moca IDs.

Additionally, the platform will leverage Animoca Brands’ portfolio of over 540 Web3 projects, helping to drive adoption across the Mocaverse community and beyond.

The new launchpad will adopt MOCA Coin as its primary currency, with Magic Eden also accepting MOCA Coin for marketplace transactions.

Integrating Mocaverse products

Magic Eden, a cross-chain NFT platform, will further integrate Mocaverse products, enabling users to participate in curated NFT launches and build their on-chain reputation.

To incentivise adoption, Magic Eden will offer rewards through its Diamond Boost program for users who engage with MagicMoca NFTs.

Magic Eden CEO and co-founder Jack Lu said: "Our priority will always be to push boundaries on how to expand the world of NFTs. Tapping into innovative collaborations with Mocaverse and unlocking access to the Animoca Brands ecosystem is a huge asset for both of our communities."

Mocaverse lead Kenneth Shek added: “Mocaverse welcomes Magic Eden to the Moca Network, where we share the same vision to accelerate consumer crypto by using NFTs as the touchpoint for day to day consumers.

“Together, Mocaverse and Magic Eden will tap into Mocaverse’s network effect and curate only the best projects launching NFTs exclusively for both communities.

“Magic Eden is launching marketplaces compatible with different chains, and we’re fully aligned to bringing full interoperability to users through our new launchpad MagicMoca and adopting the omni-chain MOCA Coin.”

MagicMoca is set to launch late in the third quarter of this year.