Play launches token and partners with Telefónica Group on Web3 gaming

Play is launching its $PLAY token to combine Web3 and games.

Image Credit: Play

Play, a platform for integrating Web3 technologies into gaming, has announced a partnership with Telefónica Innovación Digital, the Telefónica Group company that drives innovation and the creation of technology.

The companies will facilitate the migration of players into blockchain games through the launch of Play’s GamePass NFTs, which are now available for purchase on Telefónica’s marketplace, TU Gallery.

This partnership aims to make Web3 technologies more accessible to Telefónica’s extensive customer base. By offering these unique digital collectibles, Telefónica enriches its marketplace, providing existing customers with exclusive gaming content and the opportunity to easily migrate onchain. At the same time, Telefónica will also be attracting a new segment of gaming enthusiasts, including Play’s dedicated fans, to their platform.

For Play, this partnership continues its focus on enabling Web2 gamers to transition onchain seamlessly and in a fun way. Part of Play´s go-to market strategy has been to partner strategically with telcos to create experiences to migrate players onchain. 

This collaboration follows Play’s partnership with TapNation announcement last month to expand Web3 gaming access to mobile gamers – the largest gaming demographic. Just last week, TapNation released the highly rated Rock Crawling: Racing Games 3D on iOS and Android, developed using Play’s technology. The milestone aligns with Play’s overarching mission to onboard three billion gamers to the blockchain.

“Partnering with Telefónica Innovación Digital is another step toward our goal of making onchain gaming universally accessible. Their direct-to-consumer reach allows us to connect with a broad Web2 audience keen to explore onchain gaming. Telefónica recognizes the importance of Web3 and embraces innovation, and we look forward to introducing fresh gaming experiences to their extensive customer base,” said Christina Macedo, CEO of Play, in a statement.

Launching the $PLAY token

Meanwhile, Play also announced the fair launch of its native $PLAY token. The token generation event (TGE) takes place on Aerodrome, a decentralized exchange (DEX).

The company said the $PLAY token is set to play a central role in the platform’s mission to onboard three billion gamers onchain and deploy three trillion agents in-game. Yes, that’s a bit ambitious but that’s what the company said.

By emphasizing a fair launch without preferential insider deals or complex vesting schedules, Play aims to foster a community-driven ecosystem where all participants have equal opportunity from the outset.

PLAY also removes the traditional overhang of investor tokens in a transparent approach to build trust among potential investors in line with the platform’s community-first philosophy.

The Play ecosystem

As the primary currency of the Play ecosystem, the $PLAY token will have immediate utility within the platform, allowing users to engage with playable games from day one.

Prior to this token generation event, Play has been building its platform and community, ensuring that users have access to a fully functional ecosystem where the token enhances their gaming experience.

Key features include:

Playable Games at Launch: Users can start playing and utilizing their tokens immediately, engaging with a variety of games available now, including Pixel Survival.

AgentFi Technology: Introducing financial agents within games, Play allows users to deploy games that create new earning opportunities and enhance engagement.

Telegram Integration: By distributing games through Telegram, Play taps into a vast user base, enhancing accessibility and convenience for gamers worldwide.

Build Play Development Platform: Empowering developers to create and integrate their own games into the Play ecosystem.

In line with its commitment to transparency and community trust, Play’s token supply and distribution details are publicly available.

“Our fair launch approach is actually a return to the original spirit of token launches — we’re putting our community first and allowing them to grow with us and share in our success,” said Macedo.

Play’s fair launch concept is backed by prominent figures in the crypto space such as VirtualBacon. Their support emphasizes how Play’s values — fairness, transparency, and community empowerment — align with those of the broader crypto community, fostering a more inclusive and supportive ecosystem within onchain gaming.

“$PLAY is a cultural movement. Agents don’t have bank accounts. Gamers want to own their in-game items. Both need games to move onchain. The Play movement doesn’t stop until (3b,3t) – 3B gamers onchain, 3T agents in-game,” said John Nash, COO of Play, in a statement.

Community members and investors are encouraged to participate in the fair launch and become part of Play’s growing ecosystem.