Reality TV ShowCity LAND sale now live in The Sandbox

A new neighbourhood is being established in The Sandbox – ShowCity – an initiative inspired by a series of reality TV shows. Home to The Voice, Love Island, Hell’s Kitchen, and I’m a Celebrity… Get Me Out of Here!, the neighbourhood will offer various perks to those buying a LAND between 10-19th July.

More specifically, 296 regular plots of LAND are available for sale. Owners of these are eligible for a first-edition physical ShowCity hat. There are also 28 Premium LAND plots up for sale, whose owners will receive a ShowCity bomber jacket.

More significantly, owning a Premium LAND means you will also earn a virtual reality TV asset pack based on each of the four reality TV shows featured in the sale. This includes a pair of The Voice sunglasses, I’m a Celebrity winner’s crown, The Voice buzzer watch and Love Island water bottle. These assets can then be used when building games in the ShowCity neighbourhood using The Sandbox Game Maker. On top of that, owners can expect other “exciting surprise rewards and perks” such as tickets to live recordings of The Voice and Love Island merch.

LAND NFTs are a significant driver of trading volume in The Sandbox, with public LANDs accounting for 44% of total sales in Q4 2023, and private LAND sales up 19%. However, the company’s core focus is UGC and its Game Maker tool. To that end, The Sandbox’s second iteration of its 10-week builders’ challenge is currently underway, rewarding creators with up to 1.5 million SAND tokens.