Gamee launches its own decentralized ad network

Following the success of its Telegram-based Gamee and WATcoin channels, Animoca Brands-owned outfit Gamee is launching its own ad network.

Called the Gamee AdNetwork, it will allow advertisers to access its existing 100 million users, with the opportunity to access 2 billion impressions every month.

Advertisers will have to use the existing GMEE token, which is deployed on Ethereum, BNB and TON, and in this way reward users for interacting with their ads by either watching them or performing actions.

As they interact with these ads, their behaviour will be tracked onchain, allowing Gamee to create analytics to better segment audiences for different advertisers and tasks. Obviously, higher quality users will gain access to more rewards.

Another option will allow app developers with available ad inventory to tokenize these into NFTs, which can be traded.

During its testing phase, the ad network has worked with clients such as JetTon, OKX Racer and Forbes, also helping to create 280,000 Moca IDs within eight days, and driving 300,000 new users to crypto exchange Bitget.

Gamee has also signed deals for 2025 with the likes of Pixels, Gomble, PlayEmber, Gala Games, Notcoin, Blum, CoinGecko, and CoinMarketCap. Next year, it will further build out its platform, including automation tools and a permissionless onchain marketplace.

“Digital advertising has always monetized user attention without offering value back to the GAMEE community,” said Gamee’s CEO Martin Zakovec.

“We’re changing this by introducing one of the first tokenized ad networks, allowing users to have a real stake in GAMEE AdNetwork in return for helping to grow the network. This is a complete reimagining of how advertising value can be distributed more fairly and equitably in the web3 era.”