Surf Junkie announces NFT collection with unprecedented benefits
The Surf Junkie Club project, created for those who are addicted to surfing, arrives with a collection NFT unprecedented and exclusive experiences. They include collabs with iconic legends from sport and access to one of the biggest waves in the world on the beach of Nazaré, in Portugal, the scene of extraordinary achievements for the practice of sports.
After a year of much work to develop the collection, the creators have announced the opening date for public sale. A coinage of collectibles takes place on March 21, 2023. The experience is restricted, as the NFTs will serve as a club membership card. It is limited to 4,000 members, which represents 0.01 % of the 40 million surfers spread across the planet.
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How will it work?
The club creates and builds limited edition products and experiences. Every collectible and experience is offered to members only. Hodlers can buy the NFTs with cryptocurrencies or PIX . Soon after, they can redeem the experience or profit by reselling the collectible on platforms such as Opensea . Prices, in turn, have not yet been disclosed.
Upon purchase, the new member will receive a Surf Junkie Club NFT. The selection of token is random, which preserves fairness and decentralization.
All Surf Junkie Club members own exclusive copyrights to their digital art, and participate and vote in experience and product development meetings. In addition to accessing unique content produced just for the club, such as the podcast which will be made by the journalist of STAB – the biggest platform in the world dedicated to surfing – , Steven Allain.
Benefits include Jet Ski ride in Nazaré
One of the benefits guaranteed by digital collectibles is access to wave pools with surfing legends. The names are still to be announced. Os tokens will also provide trips to surf locations such as the iconic Macaronis Bench in Indonesia, in partnership with the Macaronis Resort.
Another prize is a jet-ski ride with one of the most respected sea pilots in the world, Alemão de Maresias, and the person responsible for putting Sebastian Steudtner on a 26.21-meter wave in Nazaré, Portugal, which is currently the highest wave surfed. .
The local wave is considered by many to be one of the most perfect in the world.
Marcello Serpa signs Arts of the NFTs
Each NFT brings an illustration of a Surf Junkie whose art was created by surfer and designer, Marcello Serpa. He is the most awarded Brazilian artist in the advertising market. In Cannes alone, Serpa has 168 Lions to call its own.
In addition to being a founding partner of the project, Serpa signs all four thousand digital arts that serve as the club's access card.
“Combining art and surfing in a single project fascinated me from the beginning, after all I've been an art/surf Junkie since I was a kid. Together to form a community, a club where people who share the same passion can live and share experiences is an idea as current as it is wonderful”, said Serpa.
Team behind the project
With more than 18 years of experience in marketing and in the world of surfing, Felipe Baracchini, formerly of ABInBev, has been dedicated full time to the project since December 2022. His mission is to boost the launch of the club and bring drops to reality. for the partners.
“Surfing has been a passion since I was a child. But it was when I entered college, 20 years ago, that I realized the need to professionalize and innovate this culture that has turned into a giant market. Since then, I've been trying to do that with different projects and ideas that ended up offering me unforgettable experiences and moments in my life”.
SJC connects the essence of surfing with people's dreams of living these experiences, using one of the most fascinating technologies I've ever seen”, says Baracchini, one of the founders of the project.
Caio Mattoso is a creative director awarded worldwide for work done for industry giants such as Nike and is responsible for building the brand and communication. One of the great challenges of design and communication is to simplify complex concepts, explains Mattoso.
“For example, translating a brand's vision into a 60-second film or creating a logo.
In this sense, the challenge of taking a web3 for the world of surfing is fascinating. Because much of what makes web3 so disruptive still involves far-fetched concepts and paradigm shifts.
I see that our biggest challenge with the Surf Junkie Club is to create a brand that is light, unpretentious, provocative and, at the same time, manages to make the web3 intelligible and accessible for the 40 million surfers that exist in the world” .
Ricardo Zago is CEO of Avalon Consultoria in Blockchain and university professor. The executive has been involved with NFTs and Crypto projects since the birth of these technologies.
“I usually say that when we talk about social networks , which we use like Instagram, Facebook, among others, are news feeds, we are there only as a passive way of consuming news. An example I usually give are the Orkut where each one chose the one that most identified to participate. I see this movement happening again now with crypto assets, only you own that asset too.”
Matheus Bombig takes care of the platform's administration and business area, remembering that the new crypto economy is the economy of property.
Matheus explains that the network Ethereum was chosen to support the collection because, “in addition to being cleaner, those involved in the project also did not want to venture into a chain that is not yet effectively consolidated. So we chose the Ethereum network and the marketplace that is all about Surf Junkie, OpenSea.”
“If in the Web3 world a people already have a certain fear to create a portfolio, such as, for example, a Metamask , buy cryptocurrencies and connect com smart contracts , we realized that surfers have more. Then we will do something supported by some tools and applications that will do the backend like connecting the wallet no smart contract with a front end of credit card , as if it were a regular e-commerce purchase”.
The idea helps those who are not familiar with the web3 ecosystem, since when minting on the platform, the user will have the option to connect to MetaMask and lie. Or, if you prefer, you can buy the NFT and join the club with your credit card. In this case, the operator will do everything from lying to placing the collectible in the customer's wallet.
Blockchain is here to do away with the middlemen and put the fan together with the creator
The person in charge of the legal area is lawyer Natan Baril, specialized in intellectual property and partner of the Macaronis Hotel Resort in Indonesia, where one of the best waves on the planet is located, says that “Being able to connect and insert the Macaronis Hotel Resort in the Surf Junkie Community, brings immense happiness. The differentiated access that Surf Junkers will have in this paradise of waves is totally in line with one of the purposes of Macaronis: to provide an environment to unite surfers from all over the world”.
“And that's what I love about Surf Junkie; a platform that will link businesses, products, entertainment and opportunities for surfers and surf enthusiasts from all over the planet. In addition to being able to acquire these unique works by the renowned Marcello Serpa. Satisfaction to be a partner and responsible for the legal security of this important business.
Those interested in the community can receive alerts and quick notes through the Surf Junkie Club Community on WhatsApp , in addition to talking directly with the founders and accessing all the information in depth and firsthand on the project channel on Telegram .
